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It’s Not Just Crypto Twitter That’s Dead — Experts Say Broader Retail Interest Is Waning

Market EventsIndustry News
January 16, 2026
1 min read
It’s Not Just Crypto Twitter That’s Dead — Experts Say Broader Retail Interest Is Waning

The crypto community seems to be at a crossroads as engagement on X drops sharply following a major algorithm change that disrupted the platform’s crypto content.

Rumors that the new recommendation system was suppressing crypto-related posts sparked backlash, with many in larger, influential accounts, often referred to as KOLs, claiming their reach had been slashed and traffic diverted to politics and low-value content.

But the fight has also raised a bigger question: is the drop in engagement just a side effect of X’s algorithm change or the market is truly heading into a bear market?

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RELATED TOPICS

crypto engagement declineX platform algorithmsocial media cryptomarket bear hypothesiscrypto content suppressioncrypto communityplatform reach reductionsocial media influencecrypto marketingmarket sentiment

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