Jesse Pollak, Coinbase’s head of Base and Base App, announced that the Base App will shift its product focus to trading after mixed user feedback on its social-heavy features.
In an X post on Wednesday, Jan. 14, Pollak said the centralized exchange is now refocusing the Base App “to be trading-first,” signaling a shift to a finance focus for the web3 app after months of debate over its direction.
Base is the Ethereum Layer 2 developed by Coinbase, while Base App is the rebranded version of what was Coinbase Wallet, the CEX’s self-custody web3 wallet app.
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