Proposed acquisition would bring a gold-backed decentralized financial ecosystem, including decentralized financial infrastructure targeting retail, institutional, and blockchain markets.
Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”) today announced it has entered into a binding Letter of Intent (“LOI”) to acquire the assets of BullionFX, including its core platform Alchemy (collectively, the “BullionFX Assets”), for stock valued at approximately $155 million.
The BullionFX Assets comprise the technology, infrastructure and intellectual property behind a blockchain financial ecosystem built around auditable physical gold. If completed, the acquisition would mark a strategic expansion for Amaze beyond creator commerce and into gold-backed digital-asset infrastructure. The transaction comes amid a broad resurgence in cryptocurrency markets, rapid growth in volume within the stablecoin industry, renewed institutional engagement with digital assets, and continued strength in gold as a long-established store of value. Adjusted stablecoin transaction volume hit $1.79 trillion in June 2026, up 125% year on year, according to Visa Onchain Analytics (Allium).
“Crypto’s renewed momentum and gold’s enduring role as a store of value have opened a rare window for infrastructure built on both,” said Joel Krutz, Interim Chief Executive Officer of Amaze. “Alchemy is a full-stack, gold-backed financial ecosystem, and we believe bringing it into the public markets can create meaningful long-term value for our stockholders.”
The acquisition gives Amaze the technology, infrastructure and intellectual property behind a comprehensive decentralized finance (DeFi) ecosystem in which every unit of digital value is tied to physical gold held by independent custodians. The platform’s architecture supports lending and borrowing protocols, yield products, cross-chain interoperability, and an Ethereum-based Layer 2 network that links traditional and decentralized finance while offering the rapidly growing market of gold- and USD-backed stablecoins users’ broad functionality, including access to yield opportunities.
Following closing, Amaze intends to prioritize activation of the self-custody retail wallet and yield engines and, as an initial institutional application, to pursue a listed Stable Asset Treasury (“SAT”) vehicle for gold and USD, subject to applicable regulatory approvals.
“We have seen traditional financial markets adopt blockchain, and more recently stablecoins, as a direct result of retail users seeking more control, custody, and transferability of their own assets. We believe traditional finance will increasingly bridge with decentralized finance to extract the ideal attributes of both industries. Alchemy is well-positioned to compete in bringing to market a range of bridged traditional and decentralized financial products to introduce innovative financial offerings on a retail and institutional level while seeking to mitigate certain risks associated with traditional stablecoin models,” said Stephen Moss, Founder, BullionFX. “Joining a publicly listed company gives Alchemy the access and institutional credibility to accelerate our mission. That mission is a stable, transparent financial ecosystem for retail users that bridges traditional and decentralized finance.”
INSIDE THE ALCHEMY PLATFORM
$GOLD, Backed by Physical Gold. Alchemy’s core $GOLD token is designed to be backed one-to-one by vaulted, independently custodied and audited physical gold, with reserves intended to be subject to real-time attestation through third-party, institutional-grade audit mechanisms. $GOLD is designed to serve as the network’s settlement asset, combining the stability of a hard asset with the speed and transparency of blockchain settlement.
Built for the Stablecoin Industry. Alchemy is a retail and institutional platform designed for the rapidly growing stablecoin industry. Its compliance-focused architecture is built to support gold-linked payments, yield, lending and borrowing, cross-chain interoperability and open-ecosystem DeFi applications that third-party developers can build on.
Institutional Gold Infrastructure on Ethereum Layer 2. For institutions, Alchemy provides gold-based infrastructure spanning gold as a currency, gold-collateralized USD products and gold-backed financial products. Running on an Ethereum-based Layer 2 network, it is designed to bring gold’s stability on-chain as a foundation for future industry products.
Proprietary Yield Engines. Alchemy’s proprietary yield engines for gold and USD are designed to power institutional products targeting competitive returns by bridging traditional and decentralized markets.
Self-Custody for Retail. A planned self-custody retail wallet is designed to give users direct access to gold-linked payments, yield and DeFi applications while keeping control of their own assets.
“Stablecoins have proven the demand for digital money. The next question is what that money is anchored to,” said Simon Rahme, Co-Founder and CTO, BullionFX | Alchemy. “We engineered Alchemy’s Layer 2 so that gold sits inside the settlement layer itself rather than on top of it. That gives developers and institutions a base for payments, lending and yield products, with reserves designed to be verifiable on-chain.”
Transaction Terms
Under the LOI, which contains certain binding provisions, the parties will work toward definitive agreements. The transaction, if consummated, will result in significant issuance of Amaze common stock to BullionFX. Final terms are subject to due diligence, regulatory review, approval by each party’s board of directors and other customary closing conditions.
About Amaze Holdings, Inc. (NYSE American: AMZE)
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for brand development, product creation, advanced e-commerce, audience growth and scalable managed services. By helping people turn what they know, create and share into sustainable income, Amaze enables creators to build deeper audience relationships and more flexible paths to a better life. Discover more at www.amaze.co.
Cautionary Note Regarding Forward-Looking Statements
This news release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934, and the Private Securities Litigation Reform Act of 1995, including statements regarding the proposed acquisition of the BullionFX Assets; the anticipated benefits, capabilities and potential of those assets; the parties’ ability to negotiate and enter into definitive agreements; the ability to successfully integrate the BullionFX Assets and realize anticipated synergies and value creation; the ability to generate anticipated yields or returns from proprietary yield engines or other platform features; the timing and success of planned product launches, including the self-custody retail wallet and Stable Asset Treasury vehicle; and expectations regarding the adoption and growth of decentralized finance, stablecoins, and gold-backed digital assets. Forward-looking statements often contain words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “will,” “should,” “could,” “may,” “designed to,” or “targeted.” These statements are based on management’s current views and assumptions and are not guarantees of future performance. Important factors that could cause actual results to differ materially include, without limitation: the ability of the parties to negotiate and execute definitive agreements; the completion of due diligence; the receipt of required regulatory, stockholder and board approvals and the satisfaction of other closing conditions; the occurrence of any event that could give rise to termination; the significant dilution to Amaze stockholders in connection with the transaction; the continued availability of capital and financing; the ability to commercialize and operationalize the BullionFX Assets; Amaze’s lack of operating history in digital asset infrastructure and decentralized finance; the performance and security of blockchain-based technology and digital assets; risks related to smart contract vulnerabilities, software bugs, cyberattacks, hacking incidents, and operational failures affecting blockchain-based systems; evolving federal and state laws, regulations and guidance applicable to digital assets, stablecoins, decentralized finance platforms and related custodial arrangements, including potential classification of tokens as securities; the creditworthiness, performance and regulatory status of third-party custodians holding physical gold reserves; the ability to maintain one-to-one gold backing and real-time attestation as described, and the risk that reserves may not be verified as anticipated; competition from established and emerging participants in the digital asset, stablecoin and decentralized finance industries; the ability to protect and enforce intellectual property rights in the acquired technology; the volatility of cryptocurrency and gold markets; prevailing market, regulatory and business conditions; and other risks and uncertainties described in Amaze’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Amaze undertakes no obligation to update any forward-looking statement except as required by law.
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