Coinbase CEO Brian Armstrong is exploring different paths for the newly rebranded Base App, questioning whether its focus should be on finance, social features, or both.

In a Dec. 18 post, Armstrong noted that the platform currently functions as both a wallet and a social hub. However, he also admitted he’s hearing different takes on whether that’s the right direction for the app.

“Should Base app focus on being a self-custodial version of Coinbase (trading and financial services oriented) or lean into content/creator coins and social? (Or is this a false dichotomy.) This is a key question I heard from people coming out of the product event yesterday,” said Armstrong, referring to the Coinbase System Update 2025, where the exchange unveiled a set of new products.

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