[PRESS RELEASE – Tel Aviv, Israel, July 10th, 2025]
After 18 months of research and development, Playnance has officially launched PlayW3— the first fully on-chain Web3 social gaming platform — designed to redefine how users play, win, and truly own their digital experiences across thousands of blockchain-based games.
Built on the PlayBlock blockchain, Playnance property custom blockchain, PlayW3 offers an all-in-one social gaming hub focused on transparency, accessibility, and true digital ownership.
“I am pleased to announce the launch of PlayW3, a platform developed by Playnance over the past two years, built with a clear vision to reshape the future of gaming. Today, that vision comes to life: combining true ownership, seamless user experience, and on-chain transparency in one unified experience.” — Sarah Peter, CMO at PlayW3
PlayW3 merges Web2 usability with powerful Web3 features. Powered by G Coin, it rewards players, fuels in-game progression, and unlocks access to a vast range of immersive blockchain-based games.
Thanks to PlayBlock’s scalable, gasless blockchain infrastructure, all in-game actions are executed instantly and transparently. Spin bets are recorded in just 0.1 milliseconds — making PlayW3 the fastest, most seamless on-chain gaming experience available. From slots and arcade games to sports predictions and crash markets, everything happens live and on-chain.
Core features include a one-click social login system that allows players to start instantly, with no need for a Web3 wallet or technical knowledge. The platform also features an integrated fiat onramp, enabling users to purchase G Coin using a credit card directly within PlayW3. An on-chain affiliate program ensures that all referrals and commissions are automatically managed through smart contracts, while a 0% fee blockchain bridge enables fast, seamless asset transfers without network fees.
Powering the Platform: G Coin
At the center of it all is G Coin — the utility token that brings the entire PlayW3 ecosystem to life. G Coin is the core of PlayW3, powering every experience across the platform.
It’s the foundational utility token for all gameplay, progression, and rewards, and its value grows as the ecosystem expands. From slots, arcade, and casino games to sports predictions and crash markets, every action within the ecosystem runs on G Coin.
It unlocks access, activates features, and drives rewards, from leaderboard rankings to jackpots and level achievements. G Coin is the engine behind a fully on-chain, user-owned gaming economy.
What Makes PlayW3 Different
Unlike other social gaming platforms, PlayW3 is built to unlock true ownership, real value, and a seamless experience — for everyone, not just crypto natives.
Every part of the platform is designed to empower players, not exploit them. With a smooth, user-friendly interface and instant access to thousands of games and daily events, PlayW3 opens the door to mass adoption — making Web3 gaming accessible, rewarding, and truly yours.
In PlayW3, your wins are on-chain and secure. This is more than just fun — it’s a chance to dream big, play smart, and own a stake in the future of gaming.
Be The Boss: A New Partner Economy
As part of its broader vision, PlayW3 introduces Be The Boss — a partner program for marketers, affiliates, and entrepreneurs. It enables participants to launch their own branded Web3 social gaming portals and grow engaged communities, with zero technical effort required.
As more partners join the ecosystem, PlayW3 continues to expand its global reach, bring in new games and audiences, and strengthen its community-driven economy.
With an unrivaled number of games available from day one, the launch of PlayW3 marks a new era in blockchain gaming. The platform blurs the lines between Web2 and Web3, and between iGaming and GameFi — creating a powerful community hub where players and creators thrive together.
About Playnance — The Web3 Infrastructure Powering PlayW3
Playnance is the core technology provider behind PlayW3 and the wider PlayBlock ecosystem — delivering scalable, secure, and automated Web3 infrastructure purpose-built for gaming, trading, and prediction markets.
At its foundation, Playnance has developed a gasless Layer 3 blockchain, an on-chain smart contract engine, and a real-time payout system — enabling seamless user onboarding, daily partner settlements, and trustless peer-to-peer interactions without holding user funds. The architecture supports non-custodial wallet integration, automated liquidity routing, and transparent reward mechanisms.
With over 5,000 Web2 games bridged to Web3 through its proprietary on-chain connector, and a full suite of developer tools for instant white-label deployment, Playnance empowers anyone — from creators to entrepreneurs — to launch branded platforms in minutes.
“Playnance is not a theory. It’s a battle-tested protocol stack built to automate trust, scale ecosystems, and decentralize opportunity — at speed and without friction.” — Playnance Engineering Team
Everything built at Playnance was designed with one clear goal:
To open the Web3 market to the masses — making integration frictionless, onboarding instant, and ownership accessible to all. Through intuitive systems and automated infrastructure, Playnance removes the technical barriers that once held Web3 back.
As the tech layer behind PlayW3, Playnance ensures every click, spin, and prediction is powered by verified smart contracts, live data, and zero-gas transactions — setting a new standard for how Web3 platforms are launched and operated.
PlayW3 isn’t just another gaming platform — it’s the foundation of a new, player-owned digital economy.
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