Several members of the cryptocurrency community have accused Nikita Bier, X’s Head of Product and a Solana advisor, of deliberately suppressing crypto-related content on X (formerly Twitter).
The allegations emerged after multiple users reported a noticeable decline in cryptocurrency-related posts appearing in their feeds.
Crypto Visibility on X: Why Users Are Raising Concerns
X has long served as a key source for the cryptocurrency community to stay updated on industry news, track market developments, discover new opportunities, and identify emerging projects and metas. However, recently, users have expressed growing concerns about changes to their feeds, reporting an increase in posts unrelated to cryptocurrency.
“The algorithm is the worst it’s ever been. All I see is politics, rage bait, engagement bait and like 10% crypto content. Communities are dying and this app is becoming Instagram 2.0 when infact it’s best feature was the fact communities formed around topics and you stayed largely within that community on your feed,” Ethan, a market watcher, posted.
In response to one of the user complaints, Bier attempted to clarify how X’s recommendation system works. In a now-deleted post, the executive addressed what he described as a growing misconception within Crypto Twitter.
He said that since October, a “myth” has circulated that accounts must reply hundreds of times per day to grow their reach. According to Bier, this approach can be counterproductive.
“Each time you post, it uses some of your reach for that day. (We can’t show all your posts to all your followers because the average user only views 20-30 posts per day).”
As a result, excessively low-value replies, such as repeatedly posting “gm,” can exhaust an account’s reach. When users later publish substantive content, it may be shown to only a limited audience.
“CT is dying from suicide, not from the algorithm.” he stated.
He also added that quoting certain posts can influence feed recommendations for extended periods, stating that quoting a post may cause similar content to appear on a user’s For You page for three to six months.
The comments sparked significant backlash from the crypto community, with some users accusing Bier of intentionally suppressing crypto-related content on the platform.
“Insane take from the head of product at X. Nikita needs to go. Rather than supporting growth and users are who are chronically online, he finally admitted he has intentionally nuked our reach and tried to kill our community on this platform. He’s literally incentivizing people to post and create less content. CT isn’t dying from suicide, X is,” Crypto Kaleo commented.
Others raised concerns about his role as an advisor to Solana. Critics argue that the dual position creates a potential conflict of interest.
“As X builds its crypto infrastructure, how is that not a major conflict of interest? Hopefully all networks can coexist on X, but when one chain is front and center while its advisor shapes the product, that’s hard to ignore,” another community member added.
Debate Intensifies Over X’s Treatment of Crypto Content
While critics continue to question Bier, some have pushed back against the accusations. Social media personality Finance Freeman argued that X has far broader priorities.
“CT Algorithm Hack. Call out the scammers and leeches destroying the space and the algorithm will reward you. 72,000 views on a video calling out their bullshit. Let’s not blame @nikitabier for EVERYTHING! Also remember, X’s priority is a lot large than CT. I wonder what % of X usage is Crypto?,” Freeman wrote.
Ki Young Ju, founder of CryptoQuant, suggested that the reduced visibility of crypto-related posts on X may be linked to a surge in bot activity. In a post on the platform, he said bots generated more than 7.7 million crypto-labeled posts in a single day, marking a 1,224% increase.
“As AI advances, bots are inevitable. Kaito shares some blame, but X’s failure to distinguish bots from humans is the real problem. The verified paywall failed, and bots now pay to spam. It is absurd that X would rather ban crypto than improve its bot detection,” Ju noted.
In addition, Benjamin Cowen, CEO and Founder of Into The Cryptoverse, pointed to a broader decline in engagement with crypto-related content across social platforms, suggesting the issue extends beyond X. According to him,
“It’s not just X and an algorithm change. Viewership to crypto has been dropping across platforms.”
The debate reflects mounting unease within the crypto community over its diminishing presence on X, as users grapple with whether algorithmic changes, platform moderation, or declining engagement are to blame.
The post Crypto Users Are Seeing Less Crypto Content on X—and They’re Asking Why appeared first on BeInCrypto.
