COSTA RICA, Nov. 6, 2026 — Bitrue, a global cryptocurrency exchange serving more than 40 million users, today announced a brand shift that places Bitrue AI at the center of its identity. The move marks Bitrue’s transition from an exchange known primarily for XRP trading to an AI-first crypto platform, built around free AI trading tools, analysis from the Bitrue Research Institute and access to advanced large language models.
Under the new direction, Bitrue AI becomes the main lens through which users discover, analyze and act on crypto markets. XRP remains at the core of the platform, now supported by AI tools designed to help both new and experienced traders understand the market before they trade.
From XRP pioneer to AI-first platform
Since its founding in 2018, Bitrue has been closely linked to the XRP community. It was the first exchange to list XRP as a base pair and continues to offer one of the broadest selections of XRP trading pairs available on a global exchange. That focus helped the platform grow to more than 40 million users worldwide.
The market those users trade in has changed. Retail traders now operate alongside algorithms, trading firms and automated systems that process information faster than any individual can. Tools that once required programming skills, paid data feeds or institutional budgets are increasingly built around AI.
Bitrue’s brand shift is a response to that change. Rather than treating AI as a single product inside the exchange, Bitrue is repositioning the platform around it. Trading, research and market analysis will increasingly be delivered through Bitrue AI, with the aim of making AI-assisted decision-making available to every user at no cost.
The shift builds on work already under way. Bitrue introduced AI-driven copy trading with multiple large language models in November 2025, launched Bitrue AI as an explainable AI trading copilot in 2026, and recently extended it from futures to spot markets.
Three pillars of the new Bitrue
Free AI tools for every user
Bitrue AI is available to Bitrue users free of charge. It is designed as a beginner-friendly AI trading copilot that analyzes market conditions, generates strategies and explains the reasoning behind each one before a user decides whether to trade.
The toolset currently includes:
- AI futures strategies: grid strategies generated from current market data, with take-profit, stop-loss and maximum drawdown settings defined by the user.
- AI spot strategies: backtested grid strategies for spot markets without leverage, grouped into short-, medium- and long-term holding periods.
- AI market analysis: summaries of market conditions drawn from indicators such as trend strength, momentum and volatility.
- Explainable AI: a short rationale attached to each strategy, so users can see why it was suggested rather than only what it does.
All strategies are listed on the Bitrue AI strategy page, where parameters are refreshed every 15 minutes as market conditions change.
Research from the Bitrue Research Institute
The Bitrue Research Institute, Bitrue’s in-house research team, uses Bitrue AI in its own work. The team applies the same AI tools available to users to support its market research, from screening market conditions to testing how strategies behave under different scenarios.
Using Bitrue AI internally serves two purposes. It gives the research team faster ways to process market data, and it puts the tools through the kind of demanding, day-to-day use that helps improve them for everyone else on the platform.
Access to advanced large language models
Bitrue AI is built on advanced large language models, including GPT, Claude, DeepSeek and Grok. Bitrue first used these models for AI-driven copy trading in November 2025 and has since built them into Bitrue AI’s strategy and analysis tools.
Rather than relying on a single provider, Bitrue works with multiple models and continues to evaluate new ones as they are released, comparing how each one reads the same market data.
What the shift means for the XRP community
The brand shift does not move Bitrue away from XRP. Instead, it brings AI tools to the community that shaped the platform.
XRP/USDT is among the pairs covered by Bitrue AI strategies, alongside major assets such as BTC and ETH. XRP holders can review AI-generated strategies for the asset, see the market signals behind them and set their own risk limits before deciding whether to start one.
For long-term XRP holders, the AI tools sit alongside Bitrue’s existing XRP products, including its broad range of XRP trading pairs and flexible staking. Holders can follow AI analysis of the market while keeping their XRP in the products they already use.
Bitrue also plans to bring the Bitrue Research Institute’s AI-supported analysis to the XRP community through regular research and market updates, so that XRP holders can follow how AI reads the market for the asset they know best.
From the team building Bitrue AI
“Bitrue grew up with the XRP community, and that community taught us to think long term,” said Ammy, AI Product Manager of Bitrue. “The next chapter is about giving every user the kind of AI tools that used to be available only to professionals, and making them free. Bitrue AI is not a side feature anymore. It is how we want people to experience Bitrue.”
The Bitrue Research Institute also stated that they use Bitrue AI every day in their own research. “Working with several large language models lets us compare how different systems read the same market. That process makes our research sharper, and it makes the tools better for users.”
Rollout
Bitrue AI tools are available now through the Bitrue AI page. Users should review each strategy’s parameters and risks, and confirm product availability in their region, before using AI tools to trade.
About Bitrue
Founded in 2018, Bitrue is a trusted global cryptocurrency exchange with over eight years of industry experience, serving more than 40 million users worldwide. Bitrue was the first exchange to list XRP as a base pair and continues to offer one of the broadest selections of XRP trading pairs available on any global exchange, alongside a growing suite of tokenized real-world assets, staking products, Launchpool offerings, and Bitrue AI, its free AI-powered trading bot, visit bitrue.com.
About Bitrue AI
Bitrue AI is Bitrue’s beginner-friendly AI trading copilot, built to make AI trading as simple as possible through real-time AI strategies, continuous market adaptation, and Explainable AI that shows traders not just what to do, but why.
Disclaimer:
This report is for informational and educational purposes only. It is not financial advice, nor a recommendation to buy, sell, or hold any cryptocurrency. Cryptocurrency markets are highly volatile and involve significant risk of loss. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Not available in restricted jurisdictions, including the US, Canada, the UK, the EEA, China, and sanctioned countries. Not financial advice or an offer or solicitation of securities.
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