Whop has launched Whop Treasury, an on-chain earning feature for its e-commerce platform powered by Aave, Plasma, and Veda. The feature allows creators to generate yield directly on their account balances. According to the announcement, millions of users can now access on-chain earning capabilities through the platform.
The launch represents an integration of DeFi infrastructure into a mainstream fintech platform. Aave founder Stani Kulechov highlighted the development as a milestone for bringing Aave into broader fintech adoption, with the Treasury feature giving creators direct yield-generation capabilities on their platform balances.
Sources: Stani Kulechov on X | Stani Kulechov on X
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