SoFi Technologies, the $30 billion publicly traded online bank best known for student loan refinancing and stock trading, is getting ready to roll out its own stablecoin, alongside other crypto services.
During Goldman Sachs’ Communacopia + Technology Conference 2025 earlier this month, SoFi CEO Anthony Noto revealed that the company sees crypto as touching “every part of our business, payment capabilities, lending capabilities, investing capabilities, tech platform capabilities,” according to Seeking Alpha’s transcript of Noto’s speech.
The San Francisco-based neobank previously offered crypto trading, but paused the service in 2023 due to regulatory uncertainty, redirecting its crypto customers to Blockchain.com. Now, the company is reentering the space, saying it will roll out buy, sell, and hold functionality for popular tokens before the end of the year, and eventually expand into payments and launch its own stablecoin, per the transcript.
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