Michael Saylor's company, Strategy (formerly MicroStrategy), has positioned itself as a leading entity in the digital asset space by claiming to be "setting the standard in the digital era" and drawing comparisons to Berkshire Hathaway. The firm emphasizes its long-term conviction and asset accumulation model, particularly highlighting its substantial Bitcoin holdings. Strategy currently owns 568,840 bitcoins, making it the largest corporate holder of Bitcoin globally. This positioning reflects the company's vision of being a major player in the future of finance, paralleling the investment approach of Berkshire Hathaway in the traditional market.

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