U.S. hip-hop provocateur Kanye West, known as Ye, has launched a Solana-based token called Yeezy Money (YZY), teasing a sprawling crypto payments ecosystem that puts his brand — and his fans’ wallets — squarely in the spotlight.

In a Thursday announcement on X, West wrote: “Yeezy Money is here... A new economy, built on chain,” sharing the token’s contract address and a link to a website for buying, selling, and sending YZY.

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