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Bitcoin Fails to Hold Above $97K as Rally Cools

January 15, 2026
1 min read
Bitcoin Fails to Hold Above $97K as Rally Cools

Crypto markets consolidated on Thursday morning, Jan. 15, following two strong sessions that lifted prices to multi-month highs after a relatively subdued holiday period.

As of press time, Bitcoin (BTC) was trading around $96,035, down about half a percent over the past 24 hours. Total crypto market capitalization stood at roughly $3.34 trillion, down 0.8% today.

Bitcoin Fails to Hold Above $97K as Rally Cools

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Market Overview

BitcoinBitcoin
95,465.32-1.533%
EthereumEthereum
3,295.05-1.785%
Binance CoinBinance Coin
928.02-2.157%
CardanoCardano
0.3924-5.309%
RippleRipple
2.0653-3.459%

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