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Strategy Reloads on Bitcoin, Buys 1,229 BTC for $109 Million

Strategy, the largest publicly traded holder of bitcoin, has resumed accumulating bitcoin, purchasing 1,229 coins for approximately $108.8 million during the week ended December 28.

The acquisition was made at an average price of $88,568 per bitcoin and lifts the company’s total holdings to 672,497 BTC, according to a regulatory filing released today. Strategy has now spent roughly $50.44 billion acquiring bitcoin at an average cost basis of $74,997 per coin.

The latest purchase was funded through the sale of 663,450 shares of Class A common stock under the company’s at-the-market (ATM) equity program, generating $108.8 million in net proceeds.

Strategy said it did not sell any preferred securities during the period and retains substantial capacity for future issuances.

Strategy had paused bitcoin purchases the prior week after bolstering its U.S. dollar reserves to roughly $2.2 billion, signaling continued flexibility in timing its market entries.

At press time, bitcoin was trading near $87,200, slightly below Strategy’s most recent purchase price, following a volatile session that saw BTC briefly push above $90,000 before reversing lower. Despite the pullback, Strategy’s bitcoin holdings are valued at nearly $59 billion, leaving the firm with more than $8 billion in unrealized gains.

Shares of Strategy (MSTR) slipped about 1% in premarket trading to around $156.51, mirroring bitcoin’s drop. The stock is now down roughly 45% year-to-date, reflecting both bitcoin’s volatility and investor sensitivity to Strategy’s leveraged exposure to BTC.

According to disclosed data, Strategy recorded a year-to-date bitcoin yield of 23.2% in 2025, reinforcing its long-term accumulation strategy. The company has not reported any bitcoin sales since adopting BTC as its primary treasury reserve asset.

Strategy’s near $2 billion in bitcoin buys

In the first two weeks of December, Strategy sharply ramped up its bitcoin accumulation, executing back-to-back purchases totaling nearly $2 billion as BTC prices pulled back toward the $90,000 level, at the time. 

Between Dec. 1 and Dec. 14, the company acquired 21,269 bitcoin across two consecutive weeks, first buying 10,624 BTC for about $963 million at an average price of $90,615, followed by 10,645 BTC for roughly $980 million at an average price of $92,098. 

These marked Strategy’s largest weekly purchases since mid-2025. 

At the time of writing, the bitcoin price is trading at $87,300 after being up over $90,000 in the last 24 hours.

This post Strategy Reloads on Bitcoin, Buys 1,229 BTC for $109 Million first appeared on Bitcoin Magazine and is written by Micah Zimmerman.