From October 8 to November 25, LBank will bring its anniversary celebration to life through three interconnected campaigns—turning everyday participation into a broader journey across spot, derivatives, copy trading, Earn and LBank Pay.
Singapore, October 9— LBank, a global cryptocurrency exchange serving more than 30 million users, is marking its 11th anniversary with a campaign designed around a simple conviction: a trading platform should not merely list the market—it should help users move through it with greater access, sharper tools and more ways to participate.
With a total prize pool of 1,111,111 USDT, the anniversary campaign will run from October 8 to November 25. Rather than presenting a single promotional mechanic, LBank has brought together three distinct experiences: Roll to Riches, Apex Arena and Lucky Prize Star. Together, they reward consistency, competition and discovery, giving users multiple ways to engage according to how they trade.
The campaign arrives at a significant point in LBank’s growth. The platform now serves more than 30 million users, records up to $23.81 billion in daily trading volume, and supports 16 assets that have delivered 100x gems. These figures reflect more than scale. They point to the role LBank has chosen to play in a fast-moving market: connecting established liquidity with emerging assets, and giving traders a place to find the next opportunity before it becomes consensus.
A Letter from Eric He: Growth Measured in Access, Not Just Scale
In his anniversary letter, LBank Community Angel & Risk Management Advisor Eric He reflects on a year in which the exchange continued to expand its reach while staying close to the reason users enter the market in the first place: to discover, evaluate and act on opportunity.
For LBank, growth is not defined only by the number of accounts opened or the amount of volume processed. It is also measured by the quality of access the platform can provide—how efficiently users can trade major assets, how quickly they can reach new opportunities, and how confidently they can move between different forms of participation.
That philosophy has shaped LBank’s approach to liquidity. Liquidity is often treated as a technical market metric. At LBank, it has become part of the platform’s identity and culture: a commitment to make the market more usable across the full journey, from first discovery to active execution. The goal is not simply to offer more assets, but to create the conditions in which users can trade them with depth, choice and continuity.
This liquidity-led approach is increasingly visible across both traditional crypto markets and the rapidly expanding market for tokenized equities. LBank has continued to broaden access to assets linked to global finance while maintaining a strong focus on the trading experience that sits beneath the headline opportunity.
Three Campaigns. One Anniversary Journey.
The anniversary campaign is structured as a progression rather than a list of disconnected promotions. Users can complete daily and cumulative tasks, build their trading activity over time, compete on performance-based leaderboards and unlock surprise rewards along the way.
With a dedicated prize pool of 510,000 USDT, Roll to Riches turns participation into a game of progression. Users can earn rewards by completing daily and cumulative missions across activities including futures trading, copy trading, Earn and LBank Pay. The more consistently they participate, the further they can advance.
Once a user reaches 100,000 USDT in cumulative futures trading volume, the experience upgrades to an advanced board, opening the door to higher-value prizes and a wider range of rewards, including opportunities to win BTC, ETH, an iPhone Duo and Futures Bonus rewards. Rather than asking users to wait for a single lucky draw or a one-time leaderboard finish, the format gives value to repeated engagement, allowing ordinary activity to build toward a more significant reward journey.
For users who prefer a more competitive format, Apex Arena allocates 490,000 USDT across three rankings: the Trading Week leaderboard, the Trading Total leaderboard and the Invitation leaderboard. The structure recognizes different forms of contribution. Some users compete through concentrated weekly performance, while others build an advantage through cumulative trading activity or grow the community around them through qualified invitations.
Subject to the applicable trading and invitation requirements, participants can compete for ranking-based rewards, with the highest individual rewards reaching 2,200 USDT, 33,000 USDT and 5,500 USDT, respectively. In this way, the campaign is not limited to the largest trader; it also recognizes consistency, performance and community momentum.
Completing the campaign experience is Lucky Prize Star, which adds a layer of chance and anticipation with a dedicated prize pool of 111,111 USDT. Users who complete at least 100 USDT in futures trading volume can unlock eligibility for rewards including an iPhone Duo, 500 USDT and 100 USDT Futures Bonus. With its lower entry threshold, Lucky Prize Star opens the anniversary to a wider range of users, including those who may not be competing for the largest leaderboard prizes but still want a meaningful opportunity to participate. Across all three campaigns, users should review the official campaign terms, eligibility conditions and reward-distribution rules before participating.
From AI-Assisted Decisions to Deeper Markets
The anniversary campaign is a snapshot of a broader transformation at LBank. The exchange is developing a more connected trading experience across the tools users rely on, the assets they follow and the markets they move between.
At the product layer, BK Genie brings AI-assisted intelligence into the trading journey, helping users process market information and navigate an increasingly complex asset landscape. At the market layer, LBank continues to support spot trading, derivatives, copy trading, Earn and payment functions through LBank Pay. With the launch of LBank Card, users can also access up to 10% cashback, extending the platform’s utility beyond the trading screen.
At the asset layer, LBank has continued to look beyond the most obvious names. The exchange has supported the growth of emerging narratives connected to Robinhood Chain and ARC, while identifying high-momentum assets such as PONS, which recorded a reported 30,453% gain, and AI1, which recorded a reported 27,273% gain over the relevant performance periods.
These examples illustrate the role LBank is seeking to occupy in the market: not a passive catalogue of tokens, but an active venue for asset discovery. The challenge, however, is not simply to find a token that is moving. It is to provide sufficient market access for users to assess and trade the opportunity as it develops.
A Liquidity Position Spanning Crypto and Tokenized Equities
LBank’s expansion into U.S. stock trading and tokenized equity exposure has added another dimension to that strategy. The platform is building bridges between crypto-native users and assets associated with traditional finance, giving traders access to a wider set of market narratives without leaving the same trading environment.
According to a BeInCrypto report referenced by LBank, the exchange ranked first globally for spot order-book depth in major assets including BTC and ETH. The same report identified LBank as ranking first globally for spot trading depth in HOOD, while major assets including CRCL and SPCX maintained spot market share in the global Top 2.
These liquidity indicators matter because market access is only as strong as execution. A broad product range can attract attention, but depth determines whether users can enter and exit positions with greater efficiency. By strengthening liquidity across both established crypto assets and fast-growing equity-linked markets, LBank is positioning itself around the practical needs of active traders: more markets to explore, more depth to trade against and more continuity between discovery and execution.
LBank’s trading performance has also continued to build. Based on CoinGecko data, the exchange’s trading volume recorded three consecutive quarterly increases beginning in Q2, reinforcing the momentum behind its expansion across crypto and equity-linked markets.
Building What Comes Next
An anniversary is often treated as a moment to look back. For LBank, it is also a checkpoint for what comes next.
The exchange’s next phase will be shaped by the same principles that have guided its recent development: security as a non-negotiable foundation, users as the center of product decisions, and a continued effort to make the full trading experience more coherent—from AI-assisted market intelligence and spot execution to derivatives, new-asset discovery, tokenized equities, payments and card-based utility.
The 1,111,111 USDT campaign gives users a reason to participate now. Its larger purpose is to make visible the breadth of the platform LBank has become: a place where established liquidity meets emerging assets, where competition can coexist with accessibility, and where the next market opportunity is not only easier to discover but more practical to trade.
As Eric He writes in his anniversary message, the story of LBank is ultimately written by the users who trade, explore and grow with it. This anniversary is therefore not a finish line. It is an invitation to enter the next chapter—with more markets, more depth and more ways to move with the market.
For full campaign rules, eligibility requirements and reward details, visit LBank’s official campaign page.
About LBank
Founded in 2015, LBank is a leading global cryptocurrency exchange serving over 30 million registered users in 160 countries and regions. With a daily trading volume exceeding $23.81 billion and 10 years of safety with zero security incidents, LBank is dedicated to providing a comprehensive and user-friendly trading experience. Through innovative trading solutions, the platform has enabled users to achieve average returns of over 130% on newly listed assets.
LBank has listed over 300 mainstream coins and more than 50 high-potential gems. Ranked No. 1 in 100x Gems, Highest Gains, and Meme Share, LBank leads the market with the fastest altcoin listings, unmatched liquidity, and industry-first trading guarantees, making it the go-to platform for crypto investors worldwide.
Follow LBank for Updates
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The post LBank Marks Its Anniversary with a 1,111,111 USDT Campaign, Built Around Liquidity, Discovery and the Next Generation of Trading appeared first on BeInCrypto.
